Business Growth through Sales Growth
We can help you increase your business’ revenue by helping you design and implement a pragmatic and process-driven sales growth programme. The 3S Sales Programme© strips the client life-cycle into three key phases. These are then used as a framework for designing a programme that will engage the whole business on your drive to increase sales.
Searching
is the phase from when a client is unaware of your business to the point
when they commit to spending time
to meet your sales people. We ensure that those charged with identifying
prospective clients:
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translate market research into practical insight for your sales people
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understand your competitors and differentiate your offer
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enable your operations team to improve customer satisfaction
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focus marketing spend on connecting your business with the people who have the money, authority and need to become a client
Selling is the phase from the First Meeting to the point when a client is prepared to spend money with you. We close the gap between actual and desired sales performance by ensuring your sales people:
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focus their efforts on the value adding activities, accounts and prospects
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differentiate your offer and translate it into client benefits
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design, and deliver to time, constructive account and opportunity plans
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understand your client’s buying processes, motives and politics
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feedback their market intelligence to the rest of the business
Satisfying is the phase from the First Sale to a mutually trusting long-term relationship that provides repeat sales and referrals to new clients. To do this we help you develop a ‘customer obsessed’ business and culture, one where:
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people strive to impress your clients everyday
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business processes constantly satisfy and impress
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innovation to improve customer satisfaction is ‘business as usual’
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your clients value your open and honest culture
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‘customer obsessed’ behaviour defines your brand
To find out more please contact andrew.sutton@propelbusiness.com
